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Offer seamless, personalized B2C engagements Gain new and loyal customers by securely identifying and engaging them and delivering relevant experiences with SAP Customer Identity and Access Management solutions for B2C.Screenshot of the SAP Customer Identity and Access Management solution for B2C Onboard customers quickly with intuitive user registrationDrive personalized engagements by using social login workflowsImprove omnichannel strategies with single sign-on, SAML2.0, and Open ID Connect data federation standards and authentication options.Bridge data silos and create unified customer profiles to deliver trusted, relevant, and personalized experiences. Optimize B2B value networks Accelerate time to market, simplify identity lifecycle management, and protect against risks with SAP Customer Identity and Access Management solutions for B2B.Screenshot of the SAP Customer Identity and Access Management solution for B2B Speed onboarding and time-to-value with progressive profiling, self-service registration, single sign-on, and delegated administration Reduce costs and IT complexity by managing digital identities, consent, authentication, and authorization from a single platformSimplify IT administration with business policy-based access control and organizational access managementProtect against business and regulatory risks by defending sensitive data and intellectual property with dynamic access control. Build trusted customer and partner relationships Turn data privacy into a market advantage with secure data governance, build trust, and protect your business with SAP Enterprise Consent and Preference Management solutions. Use customizable, preconfigured workflows to capture customers consent and preferences at each permission-based touchpoint.Store versioned consent records for up to seven years in our audit-ready vault.Empower customers to manage their own experiences through customizable, self-service preference centersEnsure that consent and preferences are consistently enforced through centralized, simple, and secure data governance and orchestration. Strengthen customer trust in the era of GDPR, CCPA, and beyondMeet global data privacy requirements and build customer trust by offering transparency and personal data control. Maintain proof of how, when, where, and why you collect and process customer data.Implement a holistic solution for managing customer profiles, preferences, and consent.Address many of the toughest requirements of consumer data privacy regulations.Provide transparency into how you collect and use customers personal data. Take a customer-centric approach to global data privacyDiscover the foundations of a global consumer data privacy strategy that can strengthen customer trust and ensure compliance with individual consumer data privacy regulations. Address key requirements for GDPR, CCPA, and LGPDLearn how new data privacy laws are changing the rules when it comes to how businesses can collect and process customer data. See how BCD Travel provides personalized service and supportFind out how BCD Travel addresses GDPR requirements for customer data management and empowers customers to manage their own experiences. What are experts and analysts saying about customer data solutions from SAP: Forrester: SAP Customer Data Cloud leads in CIAMSee why Gigya solutions, now part of SAP Customer Data Cloud, received the highest score in both dimensions of the 2017 Forrester Wave, CIAM, Q2 2017.
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