Ethnography Services

We believe that the research and observation is incomplete without an immersion into the cultural, environmental and inherited traditions and back grounds of the people and community.

We offer observation and ethnography service that presents the results of a holistic research method founded on the idea that a system's properties cannot necessarily be accurately understood independently of each other. The genre has both formal and historical connections to travel writing and colonial office reports.

Approach Paper for heritage based redevelopment of Tajganj Agra: Ethnography Research This project was a design consultancy of NID for client Directorate of Tourism U.P. Government. Ethnographic research was conducted on field around Taj Mahal in team for duration of 14 days to understand the social and cultural dynamics in Tajganj.

ESMAP, THE WORLD BANK GROUPBuilding a Digital Platform for Community EngagementCONFIDENTIALUncovering Trends for India-centric Mobile InterfacesSEEDSEnhancing Safety Training Through Storytelling and GameplayWELLCOME TRUSTExploring Informal Medicine in IndiaKOHLERUncovering Future Trends in Bathroom SpacesRTIUnderstanding Sanitation Stakeholders PerspectivesJUBILANT FOODWORKSReenvisioning the Indian Fast-food ExperienceRTIInforming Adoption of New Sanitation TechnologiesIRCEmbedding Social Emotional Learning in Refugee ContextsCONFIDENTIALDesigning New Beverage Flavours Inspired by IndiaRTIUnderstanding User Experience of Waste Water Treatment TechnologyACRAExcess Baggage : Reducing Plastic Bag Waste in CambodiaIRC¿¿¿Innovation Design Thinking for Africa s Malnutrition CrisisSPACE DOCTORSUnderstanding the Future of RetailTHE BILL MELINDA GATES FOUNDATIONProject Sammaan : Tackling Urban India s Sanitation CrisisIDFCEnvisioning a New Consumer Banking ExperienceNESTADesigning Practical Tools for Social InnovationSTBYUncovering Behaviours Around Low-cost SmartphonesCHICreating Hand-hygiene Solutions for the Urban PoorCGAPTransforming Financial Impact of Subsidy TransfersIDEA COUTUREUnderstanding Digital Cameras Preferences of UsersUNILEVERDisruptive Innovation in Home Care for the BoPSTBYUnderstanding User Behaviours around TransliterationSTBYUnderstanding Usage Behaviours Around Low-cost SmartphonesTHE BILL MELINDA GATES FOUNDATIONPotty Project : Understanding Sanitation Experiences of the Urban PoorUNILEVERIdentifying Opportunities in Household Care Products for the BoPSTBYUncovering Smartphone User Behaviours and RoutinesSAMSUNGUncovering Opportunities for Health and WellbeingPATHAffordable Solutions for Safe Drinking WaterIDEA COUTUREDiscovering Tea Coffee Drinking Cultures of KeralaIDEOUncovering Mobile Phone Usage and Behaviours

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The Market Research Company's (TMRC) ethnographic research team is well capacitated with skilled professionals to provide integrated analytical information. We use this holistic approach to go beyond the barriers of focus groups by observing and interviewing people in their natural habitat. Key Features : Provision of real world understanding of consumer wants, preferences and motivations, Examination of environments and socio-cultural influences on people, Translation of insights, Strategic business models, Customer loyalty Integrity in producing authentic information and data. We take care of all your needs from products, online, culture, infrastructure, medicine to IT. With no preconceived beliefs and open to draw as much data as possible our results are actionable and sure to bring about a renaissance.

Design Ethnography seeks to gain deep insights of users in their environments and an understanding of how they interact with different products, services & brands. In addition, it also seeks to reveal insights into how users share information about the problems and potential solutions of the products & services they use. Onio uses Design Ethnography and other proprietary anthropological methods to understand user psyche which in turn is helpful in creating leading products & services.

Author : John D. Brewer ISBN : 81-316-0380-6 Edition : 2010 Pages : 224 Price : Rs.695 / US$45 Binding : Hardback Territory : India, Pakistan, Nepal, Bhutan, Bangladesh, Sri Lanka ABOUT THE BOOK What is ethnography? To what use can ethnographic data be put? Who are its fiercest critics? Does ethnography have a future? Ethnography is one of the principle methods of qualitative research with a long-established tradition of use in the social sciences. However, the literature on ethnography has become a battleground as ethnography is attacked from within and without the qualitative tradition. Post-modern critics effectively deny the possibility of any objective research, whilst globalization challenges the relevance of the local and the small scale. In this book you will be presented with a robust defence of ethnography and its continued relevance in the social sciences. The author sets out the competing methodological bases of ethnography and details its different uses as a research method. You will find guidelines for good practice in the research process, as well as advice on the analysis, interpretation of ethnographic data. Ethnograpy is written as a textbook with many features to help the learning process. However, its content are research led, informed by the author s own extensive experience of undertaking ethnographic research in dangerous and sensitive locations in Northern Ireland and elsewhere. It is a lively and engaging read on an essential topic.

The ethnographic technique combines traditional methods of anthropology with psychology, using immersive observation and directed interviews.

The investigation of a culture through an in-depth study of the members of the culture; it involves the systematic collection, description, and analysis of data for development of theories of cultural behavior. Ethnography involves trying to understand how people live their lives. Unlike traditional Market Researchers, who ask specific, highly practical questions, researchers visit consumers in their homes or offices to observe and listen in a non-direct way. Our goal is to see people s behavior on their terms, not ours. This observational method enlightens us about the context in which customers would use a new product and the meaning that product might hold in their lives. Ethnographic researchers work in the field , within the culture they are studying and during fieldwork, they learn how to recognize traits that make up a culture and how to describe it to others. As a research method, ethnography is used in many disciplines, for example, Anthropology, Political and Social Studies, Education, and others.

Ethnography is an off-shoot of the social science discipline of anthropology. It refers to the study of naturally occurring social interactions, behaviors and perceptions. Unlike other research methodologies, the role of the observer/interviewer is minimal in ethnographic research; allowing them to obtain neutral results from the study. As the limitations of self-reported market research data become more widely understood, ethnography is poised to become a crucial tool in market research, yielding deep and actionable insights. Spire has successfully delivered ethnographic research and consulting studies to Global Fortune 500 companies in South East Asia and India in both the consumer and B2B spaces.

Ethnography Services

Ethnography Services

Ethnography Services

Ethnography Research

Ethnography Services

Including Ethnography

Ethnography Services

Ethnographys

Ehnography Services

Ethnography Service