Divya Bhaskar Newspaper Publishing
Price On RequestA ground breaking twin contact survey program was conducted which addressed the readers demands that had been so far shunned in this market. The need of the hour was a newspaper that catered to the choices and preferences of its readers. After surveying 12,00,000 households and comprehending their readership needs, Divya Bhaskar was launched and its very first edition ran into 4.52 lakh copies, a record-breaking debut. It is now an industry benchmark and its success story has become a case study by IIM-Ahmedabad. Today, Divya Bhaskar has 7 editions across Gujarat (Ahmedabad, Rajkot, Surat, Vadodara, Bhavnagar and Bhuj) and Maharashtra (Mumbai) with a readership of 37.20 lakh readers. (Source IRS Q4 2012)