Media Training
Price On RequestBrightlite Communications media training workshops are organized with special focus on helping the organisation and the media understand each other's requirements. The media needs newsworthy stories based on strong editorial and organisations need to develop the skills to identify credible news within their organisation and to convey it in a media friendly manner. Any communication is a result of a ' managed ' exchange of ideas between people. The more understanding and knowledge there is about each other, the better the communication and relationship. Media Training Sample Modules Media Training for NGOs - Basic Workshop - Advanced Skill Building Workshops Media Training for Corporate Firms - Basic Workshop - Advanced Skill Building Workshops Media Training for NGOs Basic Workshop Session one: Introduction Identifying Media forms (Print, Electronic, Web etc) Session two: Importance of Media (Why involve the Media) Session three: Future Trends- Social issues in Media. Session four: Creating Media Awareness Session five: Present Media Perception about NGOs Social sector Session six: The importance of Media training with basic tips Advanced Skill Building Workshops Session one: Introduction - Identifying Media forms Session two: Identifying Media representatives in your project area Session three: Interaction with Media (Dos Don'ts) with visit to TV station and interaction with print journalists. Session four: Identifying ' news ' and art of response Session five: Spokesperson Training, with specific emphasis on television interviews and platforms. Session six: Writing press releases preparing background material Session seven: How to conduct a press conference Media Training for Corporate Firms Basic Workshop Session one: Role of Media (Corporate World Society) Session two: Building Brand Image Session three: Media Aims (Specific to each company) creating Media awareness Session four: Types of Media Media Management Session five: Handling an interview, Tips Dos and Don'ts (mock interview) Advanced Skill Building Workshops Session one: Introduction to Media forms and Media management Session two: Training of Spokesperson for Print Electronic media Session three: Coping with Electronic Media boom: Art of bytes- When, where how Session four: Coping with Electronic Media: In the studio under the arc lights Session five: Writing distributing releases for electronic print media (optional)